CLIENT BRIEF
Snapdeal embarked on a mission to celebrate the achievements and success stories of women across various fields. Our social media campaign aimed to empower women and spread awareness about Snapdeal's offers on bold fashion statements for Women's Day.
Key Milestones for Snapdeal's Women's Day Campaign
Influencer Collaboration: Partnered with diverse female influencers, both young and seasoned, across various fields.
Success Story Highlights: Showcased influencer success stories through engaging song videos on Instagram and YouTube.
Brand Awareness: Leveraged influencer reach to create widespread awareness for Snapdeal's Women's Day offerings.
BRAINSTORM AND EXECUTION
Ideating the "Main Taiyyar Hoon" Music Video with Influencers
We engaged farming influencers to integrate the Wetter weather forecasting app into their agricultural routines. Utilizing 5 nano and micro-influencers across India, we showcased the app's benefits in farming activities through original videos. This approach added authenticity to our campaign.
Determining Optimal Platforms for Social Media Campaigns
After careful consideration, we selected YouTube and Instagram as the primary platforms for Snapdeal's campaigns. Instagram reels were particularly effective for quick, impactful content dissemination, enhancing brand visibility and engagement.
Leveraging Youtube and Instagram for campaigns
We strategically utilized YouTube for showcasing promotional ads and long-form content on women's attire, highlighting Snapdeal's offerings as endorsed by influencers. Simultaneously, leveraging Instagram's collab feature, we orchestrated collaborative videos between seasoned and emerging influencers, reaching a wider audience with Snapdeal's hook step. This multifaceted approach maximized our outreach and bolstered our awareness campaign effectively.
Highlighting Snapdeal's women's dresses, female influencers adorned these attires while showcasing the hook step in our song video. This visual representation emphasized how Snapdeal empowers women to exude confidence and style effortlessly in their daily tasks.
MILESTONES FROM SNAPDEAL'S ONLINE CAMPAIGNS
Micro-Influencer Campaigns:
Total Views: 358k
Total Engagement: 28.7k
Macro-Influencer Campaigns:
Total Views: 1.2M
Total Engagement: 91k
