Objective

Grow brand awareness

NVIDIA, an American-based technology company, is renowned for its software and fabless design of GPUs, APIs, data science, and high-performance computing. As a leader in artificial intelligence hardware and software, gaming, and robotics, they approached WeSocioo to promote their GeForce RTX 30 Series Laptops to STEM students for a Back-to-School promotion. The campaign aimed to highlight the laptops' power for STEM students and courses, featuring a "build something awesome" campaign where creators demonstrated the laptop's capabilities in crafting engaging science and engineering projects.

Strategy

WeSocioo collaborated with NVIDIA to promote their GeForce RTX 30 Series Laptops to STEM students for a Back-to-School campaign. Creators showcased the laptops' power through the “Build Something Awesome” theme, demonstrating their capabilities for science and engineering projects. With humor and authenticity, creators highlighted the benefits and versatility of the laptops, appealing to a younger demographic. Gaming served as a rewarding aspect, emphasizing the laptops' appeal to students' interests and passions.

Influencer Activation

We meticulously targeted creators whose audiences aligned with NVIDIA's goal: American students in tech, STEM, engineering, and data science, particularly incoming college freshmen. Executing the campaign on NVIDIA's preferred timeline ensured optimal product exposure. The diverse array of creators crafted engaging videos that highlighted the product's features in a fun and innovative manner.

Choosing a Platform

We opted for a TikTok-centric approach, leveraging 3 posts to maximize reach. Creators crafted engaging yet concise TikTok clips tailored to their style. Audience sentiment remained authentic on sponsored posts due to creators staying true to their style. Paid support boosted clicks to unsponsored posts, with one video featured on YouTube as a dedicated sponsored video. This strategy ensured organic-feeling content aligned with the campaign's messaging, resulting in a strong positivity rate in sentiment.