If you weren’t aware already, Bank Fi is a banking 2.0 platform designed for the digital generation. The Fi app was introduced to promote saving habits through gamification, allowing users to win exciting offers with each save. The Good Creator Co. stepped in to help present this innovative app to the market. We devised a plan that made people stop scrolling and check out the app. Let’s take a look.

Objective

FI found a way to make investing fun and established its brand through awareness campaigns that encouraged app installs.

Investments are now a crucial part of our lives, with numerous fin-influencers on social media highlighting the importance of financial management. Bank Fi recognized this demand and introduced the FI Money app: Save & Invest Smart.

To effectively reach their target audience and demonstrate the app's transformative impact on personal finance, Fi partnered with The Good Creator Co. Here's how FI became the go-to investment guru for many.

Strategy

FI simplifies investments with its FIT rules, eliminating the need for multiple apps. It reminds users to invest at the start or end of the month, garnering online attention for its unique integration into daily activities. From mom's grocery shopping to dad's payments and your regular online shopping, all contribute to investments.

For the campaign, we leveraged YouTube and Instagram, popular among fin-influencers and finance enthusiasts. We collaborated with influencers like CA Twinkle Jain, Shreyaa Kapoor, and Shashank Udupa, who created easy-to-understand reels that resonated with audiences.