Client brief for the campaign
Puma, renowned worldwide for its cutting-edge sportswear, embarked on a new venture to penetrate the thriving yoga market with its latest range of activewear. Seeking to make a significant impact, they enlisted our expertise in influencer marketing to generate buzz and engagement. Leveraging the star power of brand ambassador Kareena Kapoor Khan, we crafted a strategic campaign aimed at seamlessly integrating Puma's products into the yoga community, driving awareness and fostering a deeper connection with consumers passionate about both style and athleticism.
Target Objectives Set by Puma for Their Influencer Campaigns
Have a slew of micro and macro fitness influencers post the most exciting places where they have done yoga, showcasing Puma activewear merchandise.
Aim to garner a great reach for Puma activewear by leveraging the upcoming Yoga day.
Resonate our influencer campaigns seamlessly with the concept enacted by Kareena Kapoor Khan.
Locking on Instagram as the Platform to Carry out Our Yoga-Centric Influencer Campaigns
Since immediate awareness and traction were the primary objectives for which Puma sought our influencer marketing services, we zeroed in on Instagram as the perfect platform. This is because IG reels and stories have a great engagement rate and Instagram is one of the leading social media platforms in the current scenario.
Strategy Used to Pulverise the Set Targets and How We Got the Job Done
The idea of our campaign was to have our fitness influencers post reels of them performing yoga in the quirkiest and funkiest locations and emphasise the fact that you can work out anywhere and everywhere.
Our quick execution
We ideated our influencer campaigns such that they seamlessly resonate with the celebrity campaign instigated by Kareena Kapoor Khan. We took 8 fitness enthusiasts live at the same time that Kareena posted her video and created a mini-trend of our own. We also asked these influencers to post stories about their reels to amplify the campaign’s reach and traction.
Our Influencer Marketing Services Hit the Bull’s Eye!
Incredible Results Achieved! Our influencer marketing services have struck gold, reaching an expansive audience and driving remarkable engagement.
Mission accomplished with flying colors!
