CLIENT BRIEF
PUBG Mobile India, a favorite among gamers, partnered with Wesicoo to achieve four key objectives:
Manage and interact with over 180 YouTube India influencers, ensuring continuous engagement.
Execute monthly influencer campaigns to highlight game updates.
Monitor and track influencer activity on YouTube on a consolidated platform.
Expand the PUBG Mobile Influencer Community by onboarding new YouTube influencers in India.
STRATEGY AND EXECUTION
Building a Trustworthy Relationship
To scale our partnership with PUBG Mobile India’s influencer community on YouTube, we focused on building a trustworthy relationship and a reliable environment for future collaboration:
Assigned a single-point-of-contact for each influencer to ensure they could easily reach out with any queries.
Provided quick support for any account-related issues, making our team just a message away.
Implemented necessary measures with the PUBG team against hacking to maintain a fair gaming environment for all influencers.
Established a consistent feedback system, ensuring influencers felt their voices were heard at all times.
Seamless execution of influencer campaigns
Once the relationship was established, we facilitated seamless execution of various campaigns for PUBG Mobile India and their influencer community:
Allocated UC (Unknown Cash) amounts for crate openings and Royal Pass Season releases to top-performing influencers based on their channel performance.
Provided weekly custom room cards to encourage influencers to post more organic videos for PUBG Mobile India.
Featured the highest-rated influencers with quality content on PUBG Mobile India’s official page, boosting brand visibility and supporting influencer channel growth.
Coordinated with the PUBG team to execute key campaigns and updates, such as Royal Pass Season 14, Livik campaign, and Ancient Secret.
Implemented a transparent, closed-loop payment system to verify influencer activity before providing payment, UC, or other benefits, fostering mutual trust.
Created a dashboard for performance tracking & reporting
We developed a comprehensive dashboard for tracking and reporting influencer performance metrics. This tool consolidated all content and activities, enhancing brand visibility on YouTube.
The dashboard captured:
Month-wise and campaign-wise tracking of influencer video uploads.
Engagement metrics (likes, shares, comments) and audience sentiments for each campaign.
Organic results of all videos uploaded for PUBG Mobile India.
Weekly and monthly performance reports were shared with the PUBG team, providing insights into effective content and strategies to drive future results.
Onboarding New Influencers & Accelerating Growth for the PUBG Community
A meticulous system was established to onboard new influencers, aligning with the brand messaging and guidelines:
Conducted rigorous research on YouTube to scout new influencers based on channel size, content quality, frequency, and client-specific guidelines.
Implemented a 4-step verification process: initial proposal with incentives and deliverables, collection of influencer details, verification of provided information, and final onboarding.
Analyzed and onboarded referrals from existing influencer communities.
Engaged with multiple Facebook groups dedicated to PUBG Mobile India to understand the community better and identify suitable influencers for the PUBG Mobile India Influencer community.
Results of Our Partnership
Through our collaboration, we achieved remarkable outcomes:
3M Comments
639.2M Views
63.6M Likes
3,718 Influencer Videos Implemented on YouTube
11.0 Final Engagement Score
~8% Growth of Influencer Community
Most importantly, we gained the trust of the PUBG Mobile India influencer community, enabling fruitful and effective brand communication that drove significant results!
